Selling Higher Education

Posted by tom | Apr 26, 2006

For all of you parents and current/recent undergrads, all the college marketing is not a surprise. For others, it might be of interest to see how At Decision Time, Colleges Lay On Charm and how Brand U. is enough to drive a satirist to something stronger than chai latte. I need to reflect a little more on SAGES Central, the great third place of Case (Western Reserve, Cleveland, OH).

But as I meet with faculty and students at Washington and Jefferson College today, may I find the revelation and pursuit of wisdom at the heart of their life. I can think of no greater end for those involved in higher education. And its not for sale, but for the offering. May we receive the instruction of the Woman of Wisdom when she visits our colleges and universities today (and every day).

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